As of July 30th, Netflix has joined the social networking craze. Tech Crunch reported yesterday that the video rental portal has added a new community aspect to its Web site, replacing its former “Friends” page with an entire section dedicated to user interaction.
Most of the community features added seem fairly standard for a site centered around movie downloads. Users can now view peer reviews in real time, see love/hate movie lists on their friends’ pages, get suggestions for movie rentals based on their previous title choices, and find formerly unknown users on Netflix who have similar taste in movies to their own.
There are also a few more unusual features, such as a “Friends’ Quiz” designed to test your knowledge of other users’ taste in movies and a list that shows your friends’ recent Netflix activities (renting, returning, etc.).
Adding a social networking aspect to Netflix isn’t likely to hurt the site at all, though the popularity of some of the features is questionable. Is there really a lot of interest in knowing when friends are returning their rented flicks? It remains to be seen whether social networking will increase Netflix’s traffic and user interaction, or whether there’s little call for community features on a primarily rental site.
(Source: Tech Crunch)
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