Major media networks have been focusing on their online audiences more and more over the last few months, and quite a few of them have taken steps toward flooding the Web with their programming. In case you need a refresher on all of the recent initiatives, here’s a sketch (courtesy of the Mefeedia blog) of what the networks have been up to.
NBC and Fox are teaming up to create a new rival site to MySpace, featuring content exclusive to both networks; Fox is also on board with MySpace’s “Storyteller Challenge,” where user-generated pilots could turn into big-time TV programming. CBS has both acquired Wallstrip, a business video blog, and started an “Interactive Audience Network” to spread their content all over the Internet.
Sony’s video sharing site Crackle (formerly Grouper) has morphed into an original content site with quarterly contests that pitch users’ ideas to Sony executives. And between Sony and MySpace’s 6-minute “minisodes” and NBC’s “webisodes,” there’s plenty of video out there for an eager fan to find.
The distance between a TV show and one featured on the Web is quickly growing smaller, and the day may come when there’s no difference between how a network approaches each of them. If this recent trend toward online availability is a solid indication, that day may not even be all that far off.
(Source: Mefeedia)
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