Blogger Reps Update

TNT, AMC ratings report for the end of July

Good news for TBS: its scripted comedy My Boys, which began again Monday night with two back-to-back episodes, did better in the ratings than their first-season counterparts. The marketing campaign that TBS launched in the break between its seasons in hopes of reaching a young female audience may have paid off - the two episodes that aired Monday outperformed last season’s premiere by 43% in the 18-34 demographic, and the median viewer age was 29, eight years younger than the median viewer age My Boys averaged last season.

TNT also did well, earning steady ratings for the second week of its new drama Saving Grace. The episode that aired this week drew fewer viewers than last week’s, but 5.37 million viewers is still a considerable success, especially for a show that’s just getting started.

AMC’s Mad Men was not so lucky this week: the show dropped from 1.6 million viewers last Thursday to 1.04 million viewers for the next episode (aired July 26). Bravo’s Welcome to the Parker was in a similar boat, garnering only 334,000 viewers for its premiere episode.

Seeing how these shows do at collecting a permanent audience will take time, and the ratings could still do a lot of fluctuating at this point. But for now, it looks like TBS’s Boys are off and running.

(Source: Broadcast Newsroom)

Want to see the exact figures for these shows? Check out the original story here.