Andrew Warner, founder of LA’s Mixergy, is all about education in the PR community. He interviewed me via phone on reaching out to Bloggers in a manner that is strategic, respectful and cost effective. Have a listen and let me know what you think.
http://blog.mixergy.com/how-to-get-bloggers-to-write-about-your-company/
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I use what you’ve taught me every day. It’s fun to watch my blog’s audience grow. Anyone with a blog needs to hear this call or find some way to learn from you. It’ll improve their site.