Andrew Warner, founder of LA’s Mixergy, is all about education in the PR community. He interviewed me via phone on reaching out to Bloggers in a manner that is strategic, respectful and cost effective. Have a listen and let me know what you think.
http://blog.mixergy.com/how-to-get-bloggers-to-write-about-your-company/
The Schwaggin’ Wagon made a huge splash at Web 2.0 Expo, thanks in large part to the team’s kick-ass guerrilla PR skills. All this in seven days!
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