The Schwaggin’ Wagon made a huge splash at Web 2.0 Expo, thanks in large part to the team’s kick-ass guerrilla PR skills. All this in seven days!
- Financial Times, Whatcha gonna do with all that junk?, by Kevin Allison, April 25, 2008.
- Mashable, I Took a Ride in the Schwaggin’ Wagon, at Web 2.0 Expo, by Kristen Nicole, April 25, 2008.
- Valleywag, Schwaggin’ Wagon donating tech tees, by Jackson West, April 24, 2008
- Blogtropol.us Live, Live from Web 2.0, by Chris Heuer, April 24, 2008.
- Webware, CNET, Schwaggin’ Wagon cruises for conference party favors, by Elsa Wenzel, April 24, 2008
- Future Tense, American Public Media, April 23, 2008
- BC Radio live, April 23, 2008
- Ad Rants, Because Do You REALLY Wanna Take the Casale Bag Home?, April 23, 2008
- News Blaze (Press Release), Schwaggin’ Wagon Rockin’ at Web 2.0 Expo Reduce, Reuse, Recycle Your Swag!
Pictured here: Marjorie Kase, Daniel Hartman, Kyra Reed, Michael Preciado, Michael Liskin, Andy Sternberg
Blogger Reps and Social Rocket teamed up with Collective Bits to form a “Schwaggin’ Wagon” at Web 2.0 Expo in SF this week. The goal of the Schwaggin’ is to reuse, and recycle unwanted conference swag and put it in the hands of people who need it - kids and soldiers oversees.
The story: Mike Liskin was having dinner with David Preciado at a Thai restaurant a little over a week ago when he pitched the idea. David loved the idea. Mike put in a call to me at Blogger Reps, which put me into action. I quickly lined up several sponsors. Two days later, we had a van, 7 sponsors, and a bevy of car magnets in production. Tuesday, the gang hit the road and we’ve been Schwaggin’ since.
In addition to collecting swag, the Schwaggin’ will be chauffeuring conference goers to various 2.0 after parties in style. The tricked-out 15-passenger van is fully equipped with faux fur interior, lights, and fresh beats.
Check back in with the Schwaggin’ Wagon for more updates.
