The Dark Knight takes viral marketing to a whole new level
Heath Ledger’s Joker is on the loose! Right now, people all around Comic-Con in San Diego are chasing the elusive clues of planes, bystanders, and whysoserious.com, a site set up to promote the upcoming Batman movie. What started as an Uncle Sam poster with the Joker at its center has turned into a huge-scale riddle and treasure hunt, requiring cooperation and effort from both those on the Web and those on-site in San Diego.
Whysoserious.com is now showcasing a series of pages with riddles, cryptic messages, and a spot for the answers, each of which takes you to another puzzle. If you’d like to play along, you don’t need an assistant on the ground in San Diego - plenty of Web sites are providing answers to the riddles so that everyone can follow along with the dynamic marketing game.
Want the answers to the Joker’s riddles? Find them here.
Click here to see .jpgs of each Web page.
The original Digg site that showcased whysoserious.com.
